The Bucking Horse and Rider (BH&R) is a Federally and State registered trademark of the State of Wyoming. The BH&R trademark boasts a rich tradition, for both the State of Wyoming and the University of Wyoming; a tradition which spans nearly one hundred years. This image has become an icon for the entire State and is a valuable commercial image in Wyoming and across the United States. People far and wide have come to associate this image with Wyoming.
Because of increasing commercial demands for this trademark, the State of Wyoming and the University of Wyoming have consolidated efforts to protect, preserve and promote the tradition and integrity of the Bucking Horse and Rider trademark on behalf of the entire State. Licensing provides the most efficient and feasible vehicle to ensure that the trademark is protected from misuse or infringement, and that ownership is rightfully retained by Wyoming, for the people of Wyoming.
What is a trademark?
When an image or wording becomes identifiable as an indicator of a source of goods or services, and that source is distinguishable from those of others, that is a trademark. Trademark rights themselves are based on use. State trademarks are controlled under the Wyoming Trademarks Act
, and federal trademarks are controlled primarily under the Lanham Act
. Trademarks are also protected under common law.
The BH&R is a Federally registered and State registered trademark of the State of Wyoming.